The record for an August opening was set in 2007 by “The Bourne Ultimatum” with $69.3 million, while “Rush Hour 2” kicked off with $67.4 million in 2001, and “Signs” with $60 million in 2002. Harris said he was not troubled by the decline. But Saturday sales fell more steeply than expected. Overall, male moviegoers accounted for 60 percent of the audience, with an even split either side of 25 years.īased on the film’s better-than-expected $22 million opening on Friday, Paramount had forecast a $60 million weekend. It also was especially popular with Hispanic and black moviegoers, he said. Surveys indicated the film played best in the American heartland - anywhere “east of Beverly Hills and west of Manhattan island,” Harris said. "They check their disbelief at the door and have a good time with the movie." "I think it plays to real people," said Don Harris, executive vice president of distribution at the Viacom Inc VIAb.N -owned studio. In the end, reviews were predictably bad but not as bad as those for such recent releases as “G-Force” and “The Ugly Truth.”
Paramount opted not to screen the movie in advance for critics, a gambit often reserved for box office clunkers. Given the wide awareness of the brand, fans were underwhelmed by a trailer that premiered in February during the Super Bowl football championship, the most-watched television event of the year in the United States.
#Gi joe movie 1 series
While based on the venerable Hasbro Inc HAS.N action figures, the film tips its hat to the multilateral series of dolls relaunched in the 1980s rather than the American-oriented military heroes coveted by boys in the 1960s and 1970s.
It was directed by Stephen Sommers of “The Mummy” fame. Joe military force to help save the world. Joe” stars Channing Tatum and Marlon Wayans as two young soldiers recruited by the international G.I. The film was released by Universal Pictures, a unit of General Electric Co GE.N. 5 with $7.9 million, taking the 10-day total for the $75 million comedy to a disappointing $40.4 million. Last weekend's North American champion, the Adam Sandler comedy "Funny People," slid to No. 2 with a tasty $20.1 million, and indie producer Relativity Media’s horror-thriller “A Perfect Getaway” at No. Joe,” other new entries in North America included Columbia Pictures’ Meryl Streep culinary offering “Julie & Julia” at No. Pictures, a unit of Time Warner Inc TWX.N. The North American total of $274 million was bolstered by a fourth-place $8.9 million weekend. "Harry Potter and the Half-Blood Prince" earned $31 million worldwide, taking its total to $816 million. 1 in two countries not exactly favorable to American militarism, China ($4.8 million) and Russia ($4.6 million). The foreign component of $44.1 million - from 35 markets comprising 75 percent of international sales - was led by South Korea ($5.6 million). The three-day take of $56.2 million from the United States and Canada ranks as the fourth-highest August opening ever, and comes after the $175 million effects extravaganza had been besieged by bad buzz for months.
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